D&AD

2018

HASBRO

THE BRIEF:

Find a forgotten old or traditional game and reinvent or reimagine it for a new audience and a new age. Create something relevant to adults looking for a fun, fast party game: aim for 2+ people, 2 minutes to learn and 30 minutes to play.

CLIENT:

D&AD New Blood Awards X Hasbro

OBJECTIVES/AIMS:

Make sure to offer an unexpected twist, different direction and completely distinct end product. Keep it simple with strong graphic design, copywriting, branding and packaging.

TARGET AUDIENCE:

16 - 25 year olds men & woman

COLLABORATORS:

Courtney Flannagan, Emma Harwood & Kathryn Brown

MY SPECIFIC ROLE:

Packaging design

This brief required us to do extensive research, as well as rigorous testing and development to get to our final outcome.

Research & Development.jpg
Research & Development 2.jpg

Design Outcome

Associate is a fast pace, quick witted game to get to know what your friends really think. It involves the action of Snap combined with word association.

Game 2.jpg
Game 1.jpg