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FLEURS EN FLEUR

THE BRIEF:

Refresh the branding and identity for Fleurs en Fleur florist.

 

CLIENT:

Fleurs en Fleur.

 

OBJECTIVES/AIMS:

Create an identity with a more upmarket and natural feel, that works harmoniously with the flowers in the shop.  

TARGET AUDIENCE:

25+ years old.

DESIGN OUTCOME:

Fleurs en Fleur translates to Flowers in Bloom. The illustration in the logo represents the process of a flower in bloom. Cool natural colours have been used to work harmoniously with the bright floral colours in the shop. A scripted logotype emphasises the hand-crafted nature of floristry as well as feeling more personable.

Florist Sign.jpg
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Wall Type.jpg
Florist Business Card
Florist Business Card

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Sachets Mockup
Sachets Mockup

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Florist Business Card
Florist Business Card

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Florist Apron.jpg
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Fleurs en Fleur Van pg.jpg
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iPhone X Template.png
fleurs en fleur insta.jpg
iPhone X Template.png