FLEURS EN FLEUR

THE BRIEF:

Refresh the branding and identity for Fleurs en Fleur florist.

 

CLIENT:

Fleurs en Fleur.

 

OBJECTIVES/AIMS:

Create an identity with a more upmarket and natural feel, that works harmoniously with the flowers in the shop.  

TARGET AUDIENCE:

25+ years old.

DESIGN OUTCOME:

Fleurs en Fleur translates to Flowers in Bloom. The illustration in the logo represents the process of a flower in bloom. Cool natural colours have been used to work harmoniously with the bright floral colours in the shop. A scripted logotype emphasises the hand-crafted nature of floristry as well as feeling more personable.

© 2018 by Georgina Smith. 

Florist Business Card