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JUMBLE

JUICE

THE BRIEF:

Create a healthy juice brand for kids that appeals both to them and their parents/guardians.

 

CLIENT:

Jumble Juice.

 

OBJECTIVES/AIMS:

Create a stand out design with clear information that appeals to both children and parents/guardians.

TARGET AUDIENCE:

Kids 8+.

COLLABORATION:

Illustrations by Megan Ojari.

DESIGN OUTCOME:

The designs are bright, vibrant and engaging, reflecting the healthy nature of the juices appropriately. The hand rendered paper cut style of the illustrations creates a friendly and open design that would appeal to children. The bright colour contrast draws attention and creates excitement making it stand out on a shelf.

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