JUMBLE
JUICE
THE BRIEF:
Create a healthy juice brand for kids that appeals both to them and their parents/guardians.
CLIENT:
Jumble Juice.
OBJECTIVES/AIMS:
Create a stand out design with clear information that appeals to both children and parents/guardians.
TARGET AUDIENCE:
Kids 8+.
COLLABORATION:
Illustrations by Megan Ojari.
DESIGN OUTCOME:
The designs are bright, vibrant and engaging, reflecting the healthy nature of the juices appropriately. The hand rendered paper cut style of the illustrations creates a friendly and open design that would appeal to children. The bright colour contrast draws attention and creates excitement making it stand out on a shelf.
