Banner.jpg

STARPACK

STUDENT AWARDS 2018

THE BRIEF:

Design and develop a new, exciting and eye-catching range of at least three luxury tins for teas or coffees.

CLIENT:

Starpack Student Awards 2018

OBJECTIVES/AIMS:

Create a cohesive design across the set that appeals to the luxury market.

TARGET AUDIENCE:

20 - 35 years old

Baraka mood board.jpg

Research

Looking into coffee's heritage I discovered that in Ethiopia they have coffee ceremonies which are an important part of the regions social cultural life. An invitation to attend a coffee ceremony is considered a mark of friendship or respect and is an example of Ethiopian hospitality. This special ceremony can take a few hours.

I looked at different packaging designs for tea and coffee brands using different design techniques.

Sketches

I began to explore different layouts for the text working out the hierarchy of information.

I also wanted to keep the Ethiopian heritage of the coffee so began looking at patterns and designs which are used within their culture.

Baraka layout sketch
Baraka layout sketch

Baraka pattern sketch
Baraka pattern sketch

Baraka layout sketch
Baraka layout sketch

1/2

1/2

Development

Playing around with different patterns as well as looking at colour combinations. I also tested out different typography styles looking at what would appeal to the luxury market.

Final Design

On the final design the type would be de-bossed into the tin and the pattern would have a pearlescent finish to give it a shimmer effect. 

 

It was short-listed for the Starpack 2018 competition. Baraka Coffee’s branding and design is inspired by Ethiopian coffee ceremonies. ‘Baraka’ is
the third round of coffee within the ceremony and is said to bestow a blessing. The pattern references basket weaving which is a part of Ethiopian culture.  

Coffee Edit 23.jpg
Coffee Edit 25.jpg
Baraka Coffee 1-01.jpg