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VIO

THE BRIEF:

Create a sun cream brand that is more relevant and stand-out for today’s consumers.

 

CLIENT:

Vio Sun Protection.

 

OBJECTIVES/AIMS:

Shake up the sun cream category by creating a design which is visually bold and stands out on shelf.

TARGET AUDIENCE:

18 - 25 years old.

DESIGN OUTCOME:

This concept sun cream packaging hopes to disrupt the market by being unique and visually bold. The purple gradient reflects the ultra-violet light emitted from the sun and provides high shelf impact which would stand out against other brands.

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