Create a sun cream brand that is more relevant and stand-out for today’s consumers.
Vio Sun Protection.
Shake up the sun cream category by creating a design which is visually bold and stands out on shelf.
18 - 25 years old.
This concept sun cream packaging hopes to disrupt the market by being unique and visually bold. The purple gradient reflects the ultra-violet light emitted from the sun and provides high shelf impact which would stand out against other brands.