YOG

THE BRIEF:

Create a logo, pack design and website for a new vegan frozen yoghurt company.

 

CLIENT:

Yog Vegan Frozen Yoghurt.

OBJECTIVES/AIMS:

Create a bold design that will stand out and show its fun personality.

TARGET AUDIENCE:

18 - 25 years old.

DESIGN OUTCOME:

The design uses bright, bold colours and imagery of yoghurt splats to capture attention and give personality to the brand. The strap-line ‘without the hurt’ helps to encompass the brands fun and caring nature.

© 2018 by Georgina Smith.