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YOG

THE BRIEF:

Create a logo, pack design and website for a new vegan frozen yoghurt company.

 

CLIENT:

Yog Vegan Frozen Yoghurt.

OBJECTIVES/AIMS:

Create a bold design that will stand out and show its fun personality.

TARGET AUDIENCE:

18 - 25 years old.

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Mood Board

I gathered reference imagery looking at bright & bold colours, playful typography and photography.

Sketches

I did some rough sketches of the potential of the logotype as well as how the information would appear on the tub.

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Development

Taking a few ideas from my sketches I started to develop the logotype further. 

I also started thinking about layout, sizing and what other elements would be needed.

Design Outcome

The design uses bright, bold colours and imagery of yoghurt splats to capture attention and give personality to the brand. The strap-line ‘without the hurt’ helps to encompass the brands fun and caring nature.