YOG
THE BRIEF:
Create a logo, pack design and website for a new vegan frozen yoghurt company.
CLIENT:
Yog Vegan Frozen Yoghurt.
OBJECTIVES/AIMS:
Create a bold design that will stand out and show its fun personality.
TARGET AUDIENCE:
18 - 25 years old.
DESIGN OUTCOME:
The design uses bright, bold colours and imagery of yoghurt splats to capture attention and give personality to the brand. The strap-line ‘without the hurt’ helps to encompass the brands fun and caring nature.
